Estate Planning Law Firm Case Study – Ranjha Law Group, P.C.
FROM 10-15 NEW LEADS PER MONTH TO 50-60
One of the important things about Alex Ranjha’s story is that leads multiplied but it wasn’t because of the lack of people hitting his website or the reputation he’d already built up.
And yet the firm grew from roughly 10 to 15 leads per month to 50 to 60 per month.
That’s an important distinction.
We weren’t simply chasing rankings or website traffic.
The objective was filling the calendar with high quality leads.
Before
$10K
Monthly revenue
Solo
Attorney
0
Website-generated leads
Nearly 0
Organic clicks/month
No System
For qualified appointments
TODAY
Up to $70K
Monthly revenue
Team of 3
Serving the practice
15–20
Qualified appointments/month
600+
Organic clicks/month
15–20
Estate plans/month
Jill Wasn’t Starting With a Marketing Machine
She was starting almost from scratch.
When Jill came to us, she was operating the firm largely on her own. Her website wasn’t generating leads, organic traffic was virtually nonexistent, and there wasn’t a predictable system putting qualified prospects onto her calendar.
The opportunity wasn’t simply to generate more traffic.
We needed to build an engine capable of turning visibility into consultations—and consultations into estate planning clients.
THEN THE ORGANIC TRAFFIC COMPOUNDED
From Essentially Zero Organic Traffic to 400+ Clicks Every Month
Jill’s organic growth didn’t happen overnight.
After year one, her website was receiving approximately 20–30 organic clicks per month.
Then the work began compounding.
During year two, traffic accelerated dramatically. Today, the website averages approximately 400 organic clicks every month—without Jill paying for every visitor.
Even at just $5 per click, acquiring 400 visits through advertising would represent approximately $2,000 in monthly media spend.
Organic visibility becomes an asset the firm continues benefiting from month after month.
TRAFFIC BECAME APPOINTMENTS
More Traffic Wasn’t the Goal. More Qualified Consultations Were.
Early in the engagement, our first goal was proving that Jill’s website could consistently generate opportunities.
Once that happened, the objective changed.
We began refining the marketing, messaging, nurturing and qualification process so the firm wasn’t simply generating more leads.
It was generating better ones.
Today, Jill typically sees:
15–20 qualified appointments
book themselves directly onto her calendar each month.
And in February 2025 alone, 32 qualified prospects booked appointments. At that point, Jill was booked approximately three weeks out.
32 appointments → one month → no manual scheduling required
From $10K Per Month To $70K
How one estate planning attorney built a team, a predictable appointment pipeline, and an organic presence generating hundreds of visits every month.
Full case study runtime: 9m
