Frequently Asked Questions
So Heath, how do I build trust?
Education, storytelling and building relationships with referral partners.
If you don’t have a person, a company, an agency or organization that can help you do those things and you want to grow your practice in 2026 that would be my next step!
How long will it take me to write and publish my book?
Generally 10-12 months. But it depends!
Our specialized training for estate planning attorneys has you write 5 chapters in your first 3 months. That’s just 1 chapter in your first month and 2 chapters every month after. From there it’s at your own pace. We recommend two chapters a month, but sometimes certain topics take more time and an additional two weeks is necessary. After your training the time investment is typically 1 hour every two weeks.
We always meet twice a month to support, encourage and check in with our writers. This is huge for accountability and to maintain consistency. We also have guest speakers, estate planning attorneys who have completed their books that you can ask questions and connect with.
What does the timeline look like for writing the content for my website and book?
Examples of your clients completed books on estate planning?
For running Google Search Ads, what should I expect to pay per click? (Cost Per Click)
Now from someone who has run Google ads for estate planning attorneys for the past decade I will verify that the cost per click has absolutely fluctuated over the years. And when I first started clicks at their highest price point was $15-$20 per click. Any marketer with experience running search ads knows the ultimate objective is lower cost per conversions. So if you’re spending that much per click it tells me you’re trying to run ads by yourself, which I can agree probably isn’t a good idea. Most attorneys campaigns average $3 to $6 per click after their search campaign matures a few months.
Why Did You Choose To Work With Estate Planning Attorneys?
What if I need to move my website to a new host, or host and maintain it myself?
How do I know if the marketing is working? How do you track conversions?
How long will it take for my website to start growing organic traffic?
It’s different for everyone, and it depends greatly on where you’re starting from. Biggest factors will be how many 5 star reviews you have one Google, and if you have a strong core of valuable backlinks built up. Consistently publishing 2 peices of content will help enormously as well once we get started. Here’s a screenshot to give you an idea for how fast it happens. Results vary. There are no guarantees you’ll get the exact results as any other client.
How many leads should I expect to receive monthly after I get started?
Every law firm is different and it has a lot to do with where you’re starting from. Below is a graph of leads generated for 3 separate law firms in their first year in the program. As you can see the months will vary, especially depending on the time of year (Q1 is generally the strongest), but once you get to a certain point it feels like every month is your strongest month.
We measure every “Lead Interaction” — Which for us means every time a lead reaches out and interacts with the law firm. The median interactions we have by month two are 25-30. By month 5 its 45-50 interactions.
Will you help me make the announcement about my new website and blog?
Of course! We help you write and publish the post on your social media. In addition we set up your newsletter using Mailchimp(R), import your contacts, set up new contacts to be added automatically, help you write, then hit send for you.
What is the main problem you solve for estate planning attorneys? Who do you work with?
I received this question from a partnering organization today and thought it would be great to answer here. The main problem we solve is helping estate planning attorneys attract, nurture and convert qualified estate planning leads consistently.
We help law firms scale through lead generation systems that actually work, that are backed by psychology and actual estate planning attorneys. After helping over a dozen estate planning attorneys double and triple their practices my team and I decided to package everything together and offer our service exclusively to estate planning law firm owners.
What if I want to turn the marketing off? Will my website go down?
If you ever get to busy and want to “turn the marketing off” nothing changes for you. We set up search advertising accounts under your name so it’s as simple as the click of a button to turn ads off. For your website you pay us a low monthly fee to host and maintain it for you. If you ever wanted to redesign and move your website to a new host, no problem, just ask. Be sure to watch this video for a smooth handoff.
