About Predictable Estate Planning ©
We empower estate planning attorneys achieve consistency, longevity, and scalable growth in their law firm. Our proven marketing systems ensure you’re consistently in front of the right people—clients who need your expertise and are ready to take action. More than just generating leads, we help you cultivate trust and position you as the go-to authority for estate planning in your city and metro area.
With data-driven strategies, automation, and a high-converting website, we eliminate guesswork from your marketing efforts, allowing you to focus on what you do best—serving your clients and growing the business. Whether you’re looking to streamline your client acquisition process, build lasting relationships, or establish your firm as a recognized leader in your community we gives you the tools and strategy to make it happen with pinpoint predictability.
What Makes Us Different
You Work 1-on-1 With an Estate Planning Marketing Expert
Your firm isn’t handed off to a junior account manager who barely understands your practice. You work directly with Heath Rost—someone who understands your market, learns your goals, and has helped hundreds of estate planning attorneys improve their marketing.
That personal attention produces clearer messaging, better decisions, and a strategy built around the practice you actually want—not a generic formula created for every law firm.
We Turn What You Know Into Lasting Authority
We help you share your knowledge, stories, and perspective through blogs, videos, reviews, and other trust-building content—without making marketing feel like a second job. Every new piece gives prospective clients another reason to know you, like you, and trust you.
Creating content also makes you a stronger communicator. By learning to explain important questions clearly and personally, you refine your messaging and become more effective in consultations, meetings, and phone conversations.
We Build the Systems That Help Your Firm Scale
You shouldn’t have to become an expert in websites, tracking, integrations, or follow-up systems just to grow your firm. We handle the technical work behind the scenes so you can focus on serving clients and leading your team.
As your practice grows, we continue improving your systems and building new automations. These systems reduce administrative work, strengthen the client experience, and prevent valuable opportunities from slipping through the cracks.
And Lastly, We Don’t Just Book Calls. We Help Prospective Clients Choose You.
Most lead-generation systems stop when an appointment appears on your calendar. You are still responsible for educating the prospect, establishing trust, explaining your value, and convincing them you are the right attorney.
Our system begins that work before the consultation. Prospective clients arrive after reading your blogs, watching your videos, seeing your reviews, or reading your book. They already understand your value, feel like they know you, and often enter the meeting ready to move forward.
What Law Firm Owners Say About Working With Heath Rost
⭐️⭐️⭐️⭐️🌟
Heath B. Rost
Founder, Predictable Estate Planning
Consistent. Predictable. Growth.
Heath Rost is an entrepreneur, speaker and coach providing marketing solutions for estate planning law firms. As the founder and CEO of Personable Media (2013), Heath focuses on building marketing solutions that drive client success.
Heath’s expertise extends to content curation and online marketing strategies, assisting companies in finding their voice and message-to-market match. His passion for technology and community engagement positions him as a thought leader in digital marketing and business development.
Heath’s clients have produced massive financial growth like Michael, who went from $400k 3 years in a row to suddenly making $1,000,000+. Or Jill, who started out making $10k per month and is now making $50-$60,000 per month 15 months later. Or Kristi who started her law firm the day we launched her website, and just hit her first $25K month 5 months after the launch.
Why We Chose To Work With Estate Planning Attorneys
What’s New At Predictable Estate Planner…
(blogs are written by Heath and our scalability attorney-coaches)
The YouTube Strategy That Gets Estate Planning Clients, Not Just Views
8-5:30 mon-fri
9-1 saturday
closed sunday
📍1624 Market Street #202, Denver, CO 80202
and (12+) Office Locations across the Denver Metro
