Case Study: Michael Bailey Law Offices
From $150K to 7-Figures
Success as the owner of an estate planning law firm doesn’t happen overnight. It’s built through consistent, decisive action. Michael was one of our first clients and case studies to reach the $1,000,000 threshold. Michael’s team consists only of him and 1 paralegal. He averages completing 30-40 estate plans every month. His website gets 1,700-2,000 completely organic, free clicks every month. His most popular pages on his website continually attract 200-400 new prospective customers every month to his business.
The Organic Traffic Glow-Up ✨
Michael was already averaging 600-700 organic clicks per month and was at $40-50,000 per month in 2023. After his 10th month with us organic traffic began to skyrocket, eventually surpassing 8,000 clicks in a single month before leveling out around 2,000 clicks monthly. All targeted, local traffic looking for an estate planning attorney near them.
For reference, you’ve likely seen the Facebook Ads from other marketing companies stating it costs $90 per click and its not even a lead yet. Imagine averaging 2,000 clicks per month that you didn’t have to pay for. By that logic….
$90 x 2,000 = $180,000 in free ad spend monthly
Realistically your search ads cost per click is between $5 and $15. Taking the absolute minimum you would pay, $5 per click x 2,000 is still $10,000 in ad spend this client receives every month without spending a penny.
Qualified Appointments, Secured 🔒
We track every lead that came into his business. Our objective? It wasn’t to get as many booked appointments as possible, believe it or not. It was to reduce the number of appointments to less than 5, but ensure they were all qualified. Only after we achieved this mark did we open the floodgates. Once we did, Michael’s calendar began filling up with 20 to 30 qualified appointments every month, without he or his team having to lift a finger. His system did all the heavy lifting for him.
In February of 2023 a total of 38 qualified prospects booked on Michael’s calendar. It was at that point he was fully booked 3 months out. There was no way of getting on his calendar unless he had a cancellation.
People are willing to wait 3 months to meet with him.
Let that sink in. Because no one could book, you see a slight decline. That wasn’t because the marketing stopped working, not in the slightest. It was because we set a limit for how far out people would be able to schedule. Today between 15 and 20 qualified appointments are booked on his calendar every month on autopilot.
