Case Study: JMS Law, Ltd
From $10K months to $70K months
Success as the owner of an estate planning law firm doesn’t happen overnight. It’s built through consistent, decisive action. Jill was one of our first clients and case studies 5x her law firm in just 12 months. When she started, her team consisted only her. Today she manages a team of 3. She averages completing 15-20 estate plans every month. Her website receives 400 completely organic, free clicks every month. Her most popular pages on his website continually attract 40-80 new prospective customers every month to her business.
The Organic Traffic Glow-Up ✨
Jill was starting from scratch. She had never received a lead from her website, and wasn’t receiving any clicks organically. A true zero-to-hero case study. After year one her website was receiving 20-30 organic clicks per month. A good start. It wasn’t until Q2 of year two that she began seeing significant growth in terms of organic traffic. As Jill shared (video right) her law firm went from $10k per month to $50k per month in her first year. Even with the financial growth, her organic traffic did not begin to take off until year two. That’s good to note, success financially doesn’t always line up with success organically on search engines. When Q3 of year two rolled around we saw her organic traffic triple seemingly overnight. Today she receives an average of 400 organic clicks a month to her website.
For reference, you’ve likely seen the Facebook Ads from other marketing companies stating it costs $90 per click and its not even a lead yet. Imagine averaging 400 clicks per month that you didn’t have to pay for. By that logic….
$90 x 400 = $36,000 in free ad spend monthly
Realistically your search ads cost per click is between $5 and $15. Taking the absolute minimum you would pay, $5 per click x 400 is still $3,600 in ad spend this client receives every month without spending a penny.
Qualified Appointments, Secured 🔒
We track every lead that came into her business. Our objective? To start, it was actually to get as many leads as possible. We needed proof-of-concept since she had never generated a lead before. Once we had that, then the process of refining, nurturing and narrowing down of her specific clientele began to take shape. The objective shifted from getting as many leads as possible to getting fewer, more qualified leads. After her first year and her seeing a 5x growth to her bottom line, we opened the floodgates. Once we did, Jill’s calendar began filling up with 10 to 20 qualified pre-scheduled appointments every month, without her or her team having to lift a finger. Her system did all the heavy lifting for her.
In February of 2025 a total of 32 qualified prospects booked on Jill’s calendar. It was at that point she was fully booked 3 weeks out. Today between 15 and 20 qualified appointments are booked on her calendar every month on autopilot.
